Designing Accessible Websites: Why Is Inclusive Web Design Important?

Website design extends beyond aesthetics to include the creation of a user experience that is accessible to all. Designers who ignore customers with disabilities risk turning away a sizeable segment of the population (1 billion people worldwide have some form of disability). The key to improving results is to embrace the concept of inclusive web design, which means making your content accessible to anyone, regardless of physical or mental abilities.

What exactly is website accessibility?

The goal of inclusive design is to empower society’s marginalized people. It entails making your content more accessible to anyone suffering from a mental or physical condition that makes it difficult for them to use a traditional website. One of the primary goals of inclusive design is accessibility, which entails modifying aspects of your user interface and code to make the site as approachable and usable to people with disabilities as possible.

Why Is Inclusive Web Design Important?

Many modern websites, according to the Web Accessibility Initiative, are not designed with people with disabilities in mind. This creates accessibility barriers, making it nearly impossible for some people to use websites. Cognitive, auditory, neurological, physical, speech, and visual issues are some of the different types of disabilities that can affect how end users interact with a website or app.

Understand Your Audience

To provide a truly accessible experience, you must first understand the people and groups your client is attempting to reach. Reviewing your customers’ user personas and asking them questions about people with disabilities can help you make informed decisions. You should address any special requirements, replace traditional solutions with something more innovative, and design something that appeals to customers with and without disabilities.

Create a clean and straightforward layout.

Clarity should be your priority when designing a website. The goal should be to provide a simple, straightforward, and easy-to-navigate experience. Create a clean, clear layout with simple links, buttons, and large, easy-to-read fonts. When developing a new feature for a website or app, consider how you can make life easier for customers of all backgrounds.

Language should be made simpler.

The visual elements of an inclusive website should be as straightforward as possible. Using simple terms instead of complex industry jargon can make a huge difference for those who struggle with reading. Remember that poor design with imagery and language affects people who do not have disabilities. To ensure that your website is accessible to all, you must consider both visual and written content.
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