The Future of Social Media Marketing: 8 Anticipated Trends in 2023 and Beyond
Businesses recognize the importance of social media marketing to reach their intended audience. However, the constantly changing landscape of social media demands keeping up with emerging trends to ensure effective marketing. This article presents an accurate analysis of eight social media marketing trends anticipated to emerge in 2022
The Emergence of Social Commerce Social commerce is a growing trend in e-commerce, expected to grow three times faster than traditional e-commerce, reaching $1.2 trillion by 2025. In 2022, the US social commerce sales are expected to reach $45.74 billion, with more than half of the country's adults making a purchase on social media. However, the social commerce market growth may face challenges from concerns among users about the collection and potential use of personal information by social media platforms.
The Importance of Video Content Video content is preferred over live TV by 60% of American consumers. The significance of video content has been emphasized during uncertain times, such as the COVID-19 pandemic. It has helped to simplify and enhance people's lives in various ways, from offering entertainment and distraction to facilitating work, learning, and communication. Video marketing offers positive returns on investment, with 88% of marketers experiencing positive ROI from video marketing. This makes video marketing an increasingly important tool for businesses to connect with their target audience.
Influencer Marketing Goes Mainstream The influencer marketing industry has grown from $1.7 billion in 2016 to a market size of $9.7 billion in 2020, with an estimated jump to $13.8 billion in 2021. The value of social commerce sales is expected to increase, with estimates placing the YoY market growth of social commerce at 30.8%. By 2025, social commerce is expected to account for 17% of all eCommerce spending, highlighting the growing importance of influencer marketing in the digital age. Businesses are expected to continue to invest in influencer marketing as a strategy to connect with their audience.
Augmented Reality Takes Center Stage The global augmented reality market is expected to grow in the coming years, with major technology companies investing heavily in the technology. AR technology is expected to continue to evolve, with new trends emerging in the industry, such as the use of AR in e-commerce, healthcare, education, and the automotive industry. Additionally, AR contact lenses with micro-LED displays that place information inside the lenses are already in development.
The Growth of Social Messaging Apps Social messaging apps have become increasingly popular, with over 1.3 billion users on WhatsApp and Facebook Messenger combined. These apps have become a vital tool for businesses to connect with their audience, with more than 40 million active businesses on Facebook Messenger. The integration of social messaging apps with e-commerce is expected to increase, allowing businesses to provide a more personalized experience for their customers.
Micro and Nano Influencers Gaining Popularity Micro and nano influencers are influencers with smaller follower counts, typically between 1,000 and 10,000. They are gaining popularity as they offer a more engaged audience and a more cost-effective option for businesses. Micro and nano influencers have a more personal relationship with their followers, which can lead to a higher level of trust and engagement.
